Ph.D. in Methodology of Social Sciences (University of Florence), Francesco Saccchetti is Associate Professor of methodology of social sciences at the University of Urbino Carlo Bo. He was visiting researcher at the Management School of the University of Stirling (UK). In 2011 he won the “Achille Ardigò Award” for the methodology session. Since 2012 he is Collaborator Professor at the 28th Regiment “Pavia”, Psyops Specialists and Target Audience Analysis courses (NATO) in the field of social research methodology.