{"id":256954,"date":"2025-05-15T14:49:27","date_gmt":"2025-05-15T14:49:27","guid":{"rendered":"https:\/\/project.uniurb.it\/corit\/?p=256954"},"modified":"2025-05-15T14:49:27","modified_gmt":"2025-05-15T14:49:27","slug":"from-fringe-to-mainstream-the-mediatization-of-contested-voices-and-organisational-challenges-ecrea-osc-2025","status":"publish","type":"post","link":"https:\/\/project.uniurb.it\/corit\/from-fringe-to-mainstream-the-mediatization-of-contested-voices-and-organisational-challenges-ecrea-osc-2025\/","title":{"rendered":"From Fringe to Mainstream: The Mediatization of Contested Voices and Organisational Challenges\/ECREA OSC 2025"},"content":{"rendered":"<p><b>THE GOOD, THE BAD, AND THE UGLY<br \/>\n<\/b><b>Contemporary Challenges for Organisational and Strategic Communication<br \/>\n<\/b><span style=\"font-weight: 400;\">2025 Conference of the ECREA Organisational and Strategic Communication Section (OSC)<br \/>\n<\/span><span style=\"font-weight: 400;\">14-16 May 2025<br \/>\n<\/span><span style=\"font-weight: 400;\">Universit\u00e0 degli Studi di Cagliari<\/span><\/p>\n<p><b>Keynote<\/b><\/p>\n<p><b>From Fringe to Mainstream: The Mediatization of Contested Voices and Organisational Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Giovanni Boccia Artieri<\/span><\/p>\n<p><b>Abstract:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In an era of accelerated mediatization, organisations face a paradoxical communication landscape where visibility, legitimacy, and influence are increasingly shaped by algorithmic amplification and platform logics. This keynote explores how strategic communication navigates the blurred boundaries between the mainstream and the fringe, analysing the organisational challenges posed by digital activism, influencer-driven advocacy, and the rise of alternative media ecosystems. While platforms offer new opportunities for engagement and reputation-building (the Good), they also expose organisations to risks such as misinformation, polarisation, and trust erosion (the Bad). At its most extreme (the Ugly), the entanglement of corporate, political, and fringe communication strategies can foster disinformation loops, radicalisation, and reputational crises. Drawing on cases from the fringe democracy project, this talk will examine how organisations adapt to contested publics, manage crisis narratives, and negotiate legitimacy in a hybrid media system where authority is constantly challenged.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE GOOD, THE BAD, AND THE UGLY Contemporary Challenges for Organisational and Strategic Communication 2025 Conference of the ECREA Organisational and Strategic Communication Section (OSC) 14-16 May 2025 Universit\u00e0 degli Studi di Cagliari Keynote From Fringe to Mainstream: The Mediatization of Contested Voices and Organisational Challenges Giovanni Boccia Artieri Abstract: In an era of accelerated [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":256955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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