{"id":258031,"date":"2026-05-21T14:23:11","date_gmt":"2026-05-21T14:23:11","guid":{"rendered":"https:\/\/project.uniurb.it\/tne-itaca\/?p=258031"},"modified":"2026-05-21T14:30:13","modified_gmt":"2026-05-21T14:30:13","slug":"a-uniurb-story-the-itaca-experience","status":"publish","type":"post","link":"https:\/\/project.uniurb.it\/tne-itaca\/a-uniurb-story-the-itaca-experience\/","title":{"rendered":"A Uniurb Story \u2013 The ITACA Experience"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>Urbino and the ITACA project: a bridge between cultures and research through the eyes of Chaimaa Zayer<\/strong><br \/>\nAcademic internationalisation is also about encounters that transform one\u2019s worldview. This is at the heart of the account given by Chaimaa Zayer, Professor of Business &amp; Management at the International University of Casablanca (Morocco), who recently took part in the ITACA project at the University of Urbino Carbo Bo.<br \/>\nAn immersion in the Renaissance For Prof. Zayer, the experience of Urbino was, in her own words, \u201cmagical\u201d. She describes the experience of walking through the historic centre, between the Ducal Palace and the Albornoz Fortress, as being inside a Renaissance painting. This total immersion in Italian history and culture was not merely aesthetic, but provided fertile ground for the exchange of knowledge and academic perspectives.<\/p>\n<p><strong>ITACA: Beyond academic mobility<\/strong><br \/>\nAccording to Chaimaa Zayer, the value of the ITACA project lies in its ability to act as a genuine strategic bridge. It is not merely an international mobility programme, but an initiative capable of forging lasting connections between:<\/p>\n<ul>\n<li>Different cultures, fostering intercultural dialogue.<\/li>\n<li>Universities and research centres, opening the door to future scientific collaborations.<\/li>\n<li>Researchers, laying the foundations for academic friendships and long-term joint projects.<\/li>\n<\/ul>\n<p>A bond that endures even after the experience has ended, the lecturer wished to extend a special thank you to the local community, highlighting the warmth and kindness she encountered during her stay.<\/p>\n<p class=\"p1\"><em>&#8220;Urbino avr\u00e0 sempre un posto speciale nel mio cuore&#8221;<\/em>,\u00a0a testament to how the ITACA project manages to combine excellence in scientific research with a profound human dimension<\/p>\n<p class=\"p3\"><em><span class=\"s2\">\u00a0\u201c<\/span>\u0634\u0643\u0631\u0627 \u062c\u0632\u064a\u0644\u0627 \u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0648\u0631\u0628\u064a\u0646\u0648 \u0648\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u064a\u062a\u0643\u0627 \u0648\u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u0634\u062e\u0627\u0635 \u0627\u0644\u0631\u0627\u0626\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0627\u0626\u0639\u0629 \u0648\u0627\u0644\u0645\u0644\u0647\u0645\u0629 \u0627\u0644\u0644\u064a \u0633\u062a\u0628\u0642\u0649 \u0641\u064a \u0630\u0627\u0643\u0631\u062a\u064a \u062f\u0627\u0626\u0645\u0627 \u0644\u0627\u0646\u0647\u0627 \u062c\u0645\u0639\u062a \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0641\u0633 \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f<span class=\"s2\">\u201d.<\/span><\/em><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtube.com\/shorts\/x5lE8dmLQ5M?feature=share&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;52%&#8221; max_width=&#8221;800%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urbino and the ITACA project: a bridge between cultures and research through the eyes of Chaimaa Zayer Academic internationalisation is also about encounters that transform one\u2019s worldview. This is at the heart of the account given by Chaimaa Zayer, Professor of Business &amp; Management at the International University of Casablanca (Morocco), who recently took part [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":258032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p class=\"p1\"><strong>Urbino and the ITACA project: a bridge between cultures and research through the eyes of Chaimaa Zayer<\/strong>\r\nAcademic internationalisation is also about encounters that transform one\u2019s worldview. This is at the heart of the account given by Chaimaa Zayer, Professor of Business &amp; Management at the International University of Casablanca (Morocco), who recently took part in the ITACA project at the University of Urbino Carbo Bo.\r\nAn immersion in the Renaissance For Prof. Zayer, the experience of Urbino was, in her own words, \u201cmagical\u201d. She describes the experience of walking through the historic centre, between the Ducal Palace and the Albornoz Fortress, as being inside a Renaissance painting. This total immersion in Italian history and culture was not merely aesthetic, but provided fertile ground for the exchange of knowledge and academic perspectives.<\/p>\r\n<strong>ITACA: Beyond academic mobility<\/strong>\r\nAccording to Chaimaa Zayer, the value of the ITACA project lies in its ability to act as a genuine strategic bridge. It is not merely an international mobility programme, but an initiative capable of forging lasting connections between:\r\n<ul>\r\n \t<li>Different cultures, fostering intercultural dialogue.<\/li>\r\n \t<li>Universities and research centres, opening the door to future scientific collaborations.<\/li>\r\n \t<li>Researchers, laying the foundations for academic friendships and long-term joint projects.<\/li>\r\n<\/ul>\r\nA bond that endures even after the experience has ended, the lecturer wished to extend a special thank you to the local community, highlighting the warmth and kindness she encountered during her stay.\r\n<p class=\"p1\"><em>\"Urbino avr\u00e0 sempre un posto speciale nel mio cuore\"<\/em>,\u00a0a testament to how the ITACA project manages to combine excellence in scientific research with a profound human dimension<\/p>\r\n<p class=\"p3\"><em><span class=\"s2\">\u00a0\u201c<\/span>\u0634\u0643\u0631\u0627 \u062c\u0632\u064a\u0644\u0627 \u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0648\u0631\u0628\u064a\u0646\u0648 \u0648\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u064a\u062a\u0643\u0627 \u0648\u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u0634\u062e\u0627\u0635 \u0627\u0644\u0631\u0627\u0626\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0627\u0626\u0639\u0629 \u0648\u0627\u0644\u0645\u0644\u0647\u0645\u0629 \u0627\u0644\u0644\u064a \u0633\u062a\u0628\u0642\u0649 \u0641\u064a \u0630\u0627\u0643\u0631\u062a\u064a \u062f\u0627\u0626\u0645\u0627 \u0644\u0627\u0646\u0647\u0627 \u062c\u0645\u0639\u062a \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0641\u0633 \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f<span class=\"s2\">\u201d.<\/span><\/em><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-258031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Uniurb Story \u2013 The ITACA Experience - TNE - Itaca<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Uniurb Story \u2013 The ITACA Experience - TNE - Itaca\" \/>\n<meta property=\"og:description\" content=\"Urbino and the ITACA project: a bridge between cultures and research through the eyes of Chaimaa Zayer Academic internationalisation is also about encounters that transform one\u2019s worldview. 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