Urbino and the ITACA project: a bridge between cultures and research through the eyes of Chaimaa Zayer
Academic internationalisation is also about encounters that transform one’s worldview. This is at the heart of the account given by Chaimaa Zayer, Professor of Business & Management at the International University of Casablanca (Morocco), who recently took part in the ITACA project at the University of Urbino Carbo Bo.
An immersion in the Renaissance For Prof. Zayer, the experience of Urbino was, in her own words, “magical”. She describes the experience of walking through the historic centre, between the Ducal Palace and the Albornoz Fortress, as being inside a Renaissance painting. This total immersion in Italian history and culture was not merely aesthetic, but provided fertile ground for the exchange of knowledge and academic perspectives.

ITACA: Beyond academic mobility
According to Chaimaa Zayer, the value of the ITACA project lies in its ability to act as a genuine strategic bridge. It is not merely an international mobility programme, but an initiative capable of forging lasting connections between:

  • Different cultures, fostering intercultural dialogue.
  • Universities and research centres, opening the door to future scientific collaborations.
  • Researchers, laying the foundations for academic friendships and long-term joint projects.

A bond that endures even after the experience has ended, the lecturer wished to extend a special thank you to the local community, highlighting the warmth and kindness she encountered during her stay.

“Urbino avrà sempre un posto speciale nel mio cuore”, a testament to how the ITACA project manages to combine excellence in scientific research with a profound human dimension

 “شكرا جزيلا لجامعة اوربينو ولمشروع ايتكا ولجميع الاشخاص الرائعين على التجربة الرائعة والملهمة اللي ستبقى في ذاكرتي دائما لانها جمعت ما بين العلم والثقافة والإنسانية فس مكان واحد”.